Brand in a week
One week. One iconic brand. Built to get you seen.
You have the business. You have the vision. You have the drive. The only thing missing is a brand that actually reflects all of that. One that positions you as the obvious choice and gets the right people finding you.
Brand in a Week is my signature offer. In five focused days, we build your complete visual identity from the ground up. Intentional. Strategic. Iconically you.
This is not a logo. This is the brand that changes everything.
This is for the business that means business.
You are not just testing the waters. You have an idea, a business, or a vision that you are serious about, and you are ready to back it with a brand that matches your ambition.
You are done showing up with a brand that doesn’t reflect how good you actually are. You are ready to be seen, to charge your worth, and to attract clients who find you already convinced.
You want to be known. You want to be trusted. And you are ready to make the move that gets you there.
This is not for everyone.
If you are still figuring it all out, or not quite ready to invest in a polished, professional and magnetic brand identity, Brand in Focus is your starting point.
Fast does not mean rushed.
Brand in a Week is not a watered-down version of branding. It is not a template with your name dropped in. It is not a quick fix.
It is a highly collaborative, intentional, and in-depth service designed to get you noticed, quickly. With over 10 years of experience, this is a skill I have spent a long time mastering. The speed is the result of that expertise, not a shortcut around it.
You will be involved at every step. Every decision will be made with purpose. And at the end of the week, you will have a brand that is built to last.
Here is exactly what your week looks like.
The reason we can get the work done in a focused week is this plan – every day has a purpose, and we build on it step by step.
Before the week: Your brand questionnaire
Before we start, you will fill in a detailed brand questionnaire. This gives me everything I need to hit the ground running on Day 1.
Day 1: Founders Session
This is where I get to know everything about your business. Your vision, the impact you make, the lives you change, and the thing that makes you completely different from everyone else in your space.
Don’t worry, we workshop this together. You don’t need to have all the answers.
Day 2: Positioning Session
We look at your competitors, spot the visual patterns in your industry, and find the gaps. Then we explore your visual direction together. Multiple moodboards, discussing what you love, what you don’t, and what feels unmistakably like you.
Day 3: Brand development
This is where I work my magic.
Using everything we have uncovered, I develop one complete brand concept, built to make you stand out, be seen, and be instantly recognisable in your industry. One concept, done properly.
Day 4: Brand presentation and live feedback
We jump on a call and I walk you through your brand presentation. You will see my full thought process, understand why every decision was made, and have the chance to give live feedback. You get two rounds of revisions.
Day 5: Brand handover
This is the part you have been waiting for. Your new brand is ready to be seen.
Everything gets packaged up and handed over. You will receive your complete brand identity along with a comprehensive brand kit and an easy-to-follow style guide, so you can maintain visual consistency at every touchpoint.
Full visual identity. One week. One client at a time.
Investment: $3,800
Inclusions
- Pre-brand questionnaire to get inside your business before we begin
- 2 x 1:1 sessions with Lita
- Full visual identity — primary logo, secondary logo, and logomark
- Custom colour palette creation
- Typography selection and hierarchy
- Brand icons, graphics, and patterns
- Comprehensive brand guidelines
- Quick brand reference guide
- Exclusive licence and unencumbered use for the life of your brand
FAQs
I just want a logo – can you do that?
No. I don’t create standalone logos because a logo on its own is not enough to get you seen, build trust, or attract the right clients.
Everything I create starts with understanding your business at its core. Your positioning, your people, your point of difference. The visual identity comes from that. Without it, you just have a pretty mark that doesn’t mean anything.
Is this a full brand strategy session?
During Brand in a Week, we absolutely look at your business through a strategic lens. We uncover what makes you different and how to visually represent that in your market so you stand out.
But this is not a deep-dive brand strategy experience. If you want to go all the way in on strategy, positioning, and a complete brand rebuild, The Rebrand Experience is built for that.
How involved do I need to be?
Very. This is a highly collaborative experience and you are in it with me the whole way.
You will need to be available during your week for 3x 90-minute sessions including the brand presentation, as well as quick turnaround on feedback and responses between sessions.
The only way this works in a week is if you are fully present and ready to show up. The more you give, the more powerful your brand will be.
Is it Monday to Friday?
Not quite. I typically run Brand in a Week from Tuesday to Tuesday.
While there are five focused days of work, we run across the weekend so you have time to sit with your brand before we finalise everything. It gives you space to come back to the presentation with fresh eyes, which always leads to better feedback and a stronger final result.
Do you offer payment plans?
The investment is split into two payments. A 50% deposit is due upfront to lock in your week, and the remaining 50% is due at the end of your week before handover.
However, if you need something different, I am happy to have that conversation with you.
What if I don't like what you design?
That is exactly why the process is so collaborative. By the time we get to Day 4, I have spent two full sessions getting inside your world, understanding your vision, and exploring your visual direction together. The concept I present is built entirely from what we have uncovered.
You will also have two rounds of revisions to refine and finalise everything. My goal is for you to walk away absolutely proud of what we have built together.
Do you work with large businesses?
No. I work with solo and small business owners so we can go deep into the founder’s world and truly understand the brand from the inside.
The way I work is highly personal and requires me to work directly with the decision maker. My methods work best with one person who is passionate, cares deeply about their brand, and can make heartfelt and quick decisions without having to run everything past ten people first.
I have a side hustle. Will you work with me?
It depends. Brand in a Week is designed for founders who are serious about their business and ready to back it. If your side hustle is something you are committed to growing and you are ready to treat it like the real business it could be, then yes, let’s talk.
If you are still figuring out whether you want to pursue it, Brand in Focus might be a better starting point for you right now.
I've worked with other designers – what makes you different?
Many designers will take your brief and come back with something a few weeks later. That is not how I work.
I immerse myself in your world before I touch a single thing. I only ever work with one client at a time, which means when we are in your week, you have my whole focus.
I am not just your designer. I am your strategic partner and your biggest advocate. I genuinely want to see you win, and that shows up in every decision I make throughout the process.
This is your power move.
Fill out the enquiry form below and let’s see if we are a great fit. I will be in touch personally. No auto-responders, no waiting weeks. Just a real conversation about your brand and where it could take you.