Strategic Brand Experience
Six weeks. A complete transformation. This is how you make your mark.
You have built something real. You know where you are going and you are ready to go there boldly. This is the moment you stop operating in the background and start owning the space you were always meant to occupy.
The Strategic Brand Experience is the full rebuild. Not just new visuals. A brand built from the ground up to signal exactly who you are, what you stand for, and why this industry needs to pay attention.
For the founder who is ready to change how her industry sees her.
You are not here to fit in. You are here to shift the conversation entirely. You have a vision for what this industry could look like, and you are ready to be the one who leads that change.
You have done the work. You have the results, the proof, and the track record. Now you need a brand that matches the scale of what you are building. One that commands attention, signals authority, and makes it unmistakably clear that you are the one to watch.
This is for the founder who is ready to stop being well-kept and start being well-known. The one who is building something that matters and wants the world to know she exists.
Not sure if this is the right fit?
If you are earlier in your journey, Brand in a Week was built for you. If you just need clarity on where to start, Brand in Focus is your first move.
This is not a redesign. It is a rebuild.
A lot of founders come to me having had their visuals refreshed before. A new logo here, a colour update there, and they are still not seeing the shift they were after. That is because visuals without strategy behind them are just decoration.
The Strategic Brand Experience starts with strategy and builds everything from there. Your audience, your positioning, your market, your message, your point of difference. The visual identity comes last, because it needs to mean something before it can do something.
This is a highly collaborative, in-depth process. You will be involved at every stage. Every decision will be made with purpose. And at the end of it, you will have a brand that does not just look the part. It changes the game.
Here is exactly what your Strategic Brand Experience looks like.
Before we begin, you will complete a brand questionnaire. This is your homework, and it sets the foundation for everything that follows. The more you put in, the more powerful your brand will be.
Discovery
Getting to know your business from the inside
We start with a 90-minute clarity session where I get to know everything about your business. Your vision, your ambitions, the impact you make, and the thing that makes you completely different from everyone else in your space. This is the foundation everything else is built on.
Research
Understanding your market and your opportunity
I go deep into your industry. Your competitors, interview past clients, the gaps, and the white space where you can own something entirely. This is where we figure out not just who you are, but exactly where you fit and how to make you impossible to ignore.
Strategy
Your brand strategy workshop
In this highly collaborative workshop, we bring everything together. Your positioning, your audience, your message, your point of difference. We get clear on exactly what your brand needs to say and who it needs to say it to. This becomes the strategic backbone your entire brand is built around.
Creative Direction
Finding your visual language
We explore moodboards, visual references, and creative direction together. You will see multiple directions and we will discuss what feels like you, what doesn’t, and what feels unmistakably right. This is where the look and feel of your brand starts to take shape.
Visual Identity
Building the brand
This is where I work my magic. Using everything we have uncovered across every phase, I develop one complete, strategic visual identity built to make you impossible to overlook. Your full logo suite, colour palette, typography system, icons, and every element that makes your brand ownable, recognisable, and built to lead.
Rollout
Handing over everything you need
This is where it all becomes real. Your complete brand is packaged up and handed over with everything you need to show up consistently, confidently, and exactly as you mean to. Brand guidelines, quick reference guide, brand on a page, and your full file suite, ready to go everywhere your brand needs to be seen.
Six weeks. Strategy first. Built to disrupt.
Investment: $7,200
Inclusions
- Brand questionnaire to get inside your business before we begin
- 90-minute clarity session
- Brand strategy workshop
- Full research and development phase
- Moodboard and creative direction presentation
- One strategic visual concept, developed with full intent
- Full logo suite: primary, secondary, submarks, and icons
- Colour palette and typography system
- Brand strategy document
- Comprehensive brand guidelines, quick reference, and brand on a page
- Exclusive licence and unencumbered use for the life of your brand
FAQs
I just want a logo – can you do that?
No. I don’t create standalone logos because a logo on its own is not enough to get you seen, build trust, or attract the right clients.
Everything I create starts with understanding your business at its core. Your positioning, your people, your point of difference. The visual identity comes from that. Without it, you just have a pretty mark that doesn’t mean anything.
Is this a full brand strategy session?
During Brand in a Week, we absolutely look at your business through a strategic lens. We uncover what makes you different and how to visually represent that in your market so you stand out.
But this is not a deep-dive brand strategy experience. If you want to go all the way in on strategy, positioning, and a complete brand rebuild, The Rebrand Experience is built for that.
How involved do I need to be?
Very. This is a highly collaborative experience and you are in it with me the whole way.
You will need to be available during your week for 3x 90-minute sessions including the brand presentation, as well as quick turnaround on feedback and responses between sessions.
The only way this works in a week is if you are fully present and ready to show up. The more you give, the more powerful your brand will be.
Is it Monday to Friday?
Not quite. I typically run Brand in a Week from Tuesday to Tuesday.
While there are five focused days of work, we run across the weekend so you have time to sit with your brand before we finalise everything. It gives you space to come back to the presentation with fresh eyes, which always leads to better feedback and a stronger final result.
Do you offer payment plans?
The investment is split into two payments. A 50% deposit is due upfront to lock in your week, and the remaining 50% is due at the end of your week before handover.
However, if you need something different, I am happy to have that conversation with you.
What if I don't like what you design?
That is exactly why the process is so collaborative. By the time we get to Day 4, I have spent two full sessions getting inside your world, understanding your vision, and exploring your visual direction together. The concept I present is built entirely from what we have uncovered.
You will also have two rounds of revisions to refine and finalise everything. My goal is for you to walk away absolutely proud of what we have built together.
Do you work with large businesses?
No. I work with solo and small business owners so we can go deep into the founder’s world and truly understand the brand from the inside.
The way I work is highly personal and requires me to work directly with the decision maker. My methods work best with one person who is passionate, cares deeply about their brand, and can make heartfelt and quick decisions without having to run everything past ten people first.
I have a side hustle. Will you work with me?
It depends. Brand in a Week is designed for founders who are serious about their business and ready to back it. If your side hustle is something you are committed to growing and you are ready to treat it like the real business it could be, then yes, let’s talk.
If you are still figuring out whether you want to pursue it, Brand in Focus might be a better starting point for you right now.
I've worked with other designers – what makes you different?
Many designers will take your brief and come back with something a few weeks later. That is not how I work.
I immerse myself in your world before I touch a single thing. I only ever work with one client at a time, which means when we are in your week, you have my whole focus.
I am not just your designer. I am your strategic partner and your biggest advocate. I genuinely want to see you win, and that shows up in every decision I make throughout the process.
You are ready to be known for what you have built. Let's make it happen.
Fill out the enquiry form and let’s talk about your vision and where this brand needs to take you. I will be in touch personally. No auto-responders, no waiting weeks. Just a real conversation about what is possible.